How to Think About Food – Trust Over Trends

My First Book Is Finally Here

I’ve been sitting on this book for three months.

Not because it wasn’t ready. Not because it needed more edits. Not because I didn’t believe in it.

Because I was afraid.

Afraid of what people would think.

Afraid of letting someone down.

Afraid of putting something out into the world that actually matters.

And maybe—if I’m being honest—afraid of what happens if it works.

So instead of pressing “publish,” I did what a lot of people do when they’re close to something meaningful: I delayed. I overthought. I tinkered. I rebuilt things that didn’t need rebuilding.

I paid thousands for a website… then scrapped it and rebuilt it myself.

I told myself I was “working on it.”

But really, I was hiding.

Not anymore.

This Book Represents 10 Years of Work

Next year marks 10 years of being self-employed.

Ten years of figuring it out the hard way.

Ten years of mistakes, pivots, doubt, burnout, growth.

Ten years of sitting across from real people trying to change their lives—and learning what actually works.

If you believe in the “10,000 hour rule,” I’m there. If you believe in skill acquisition research, I’m stepping into mastery.

And I feel it.

There’s a shift happening.

Opportunities are showing up—conversations, collaborations, chances to teach and mentor in ways I couldn’t have imagined a few years ago.

Burnt-out coaches are reaching out asking, “How did you build this without dying?”

Clients are sending me their coworkers, friends, and family—not because of marketing tricks, but because something real is happening in the work.

A recent PhD graduate in physiotherapy is working with me—not because she needs more credentials, but because she wants to learn how to help people before they end up in the reactive system of Western medicine.

That didn’t happen by accident.

It happened because I stopped chasing trends—and started building something grounded in truth.

Why This Book Exists

The nutrition space is a mess.

Conflicting advice.

Extreme positions.

Trends that rise and fall faster than people can keep up.

One day carbs are the enemy.

The next day it’s seed oils.

Then fasting. Then keto. Then carnivore. Then something else.

And in the middle of all of it are real people—confused, frustrated, and convinced they’re the problem.

They’re not.

The problem is how we’ve been taught to think about food.

That’s what this book is about.

Not another set of rules.

Not another plan.

Not another “do this, not that.”

This is about building a framework—one that actually holds up under pressure, over time, and in real life.

Trust over trends.

Because trends will always change.

But if you can trust your thinking, you don’t need to chase them anymore.

I Had to Live This Before I Could Teach It

None of this came from theory alone.

I had to learn how to live this way first.

I had to step away from the grind, the chaos, the constant need to do more, be more, produce more.

Since COVID, my entire business has fit inside roughly 20 hours per week.

That wasn’t luck.

That was intentional.

I built something that supports my life instead of consuming it.

I created space—to think, to recover, to actually live.

And ironically, that’s when everything started growing.

More clients.

Better results.

More referrals.

More opportunities.

Not because I pushed harder—but because I finally aligned what I was doing with how I actually wanted to live.

That philosophy is baked into this book.

This Is Me Betting on Myself

I’m going to say this plainly:

I’m proud of what I’ve built.

Not because it’s perfect. Not because I’ve figured everything out.

But because I kept going when there was plenty of evidence suggesting I shouldn’t.

There were moments where quitting would’ve made more sense.

Moments where things felt uncertain, unstable, or just plain hard.

But I bet on myself anyway.

And it worked.

Not in some overnight, viral, blow-up way.

But in the way that actually matters:

A stable business.

A life I enjoy.

Clients I care about.

Work that feels meaningful.

And now—a book.

What Happens Next

This is the first one.

Not the last.

This book opens a new chapter for me—one where I step further into mentorship, teaching, and helping people think differently about their health, their habits, and their lives.

It’s also a line in the sand.

No more waiting.

No more hiding behind “one more tweak.”

No more letting fear decide when something is ready.

I’m scared.

I’m excited.

And I’m ready for whatever comes next.

If There’s One Takeaway

If there’s any lesson in all of this, it’s simple:

Bet on yourself.

You might be wrong sometimes. You might stumble. You might have to adjust.

But you won’t regret it.

Because the alternative—waiting, hesitating, never putting yourself out there—that’s the real loss.

How to Think About Food – Trust Over Trends is officially live.

And this time, I didn’t wait.