Case Study: Brian

By: Michael Beiter

Hey!

Mike here, and I'm thrilled to share another client story.

I'm all about empowering individuals to reach their full potential, and today, I'm excited to shine a spotlight on Brian.

Brian came to me looking for help breaking the two-hundred-pound bodyweight barrier. Before we met, he had done much previous research and had gotten himself into tracking his macros. Brian initially succeeded as he continued dropping two hundred calories off his daily total per adjustment. At around 1500 calories, he ran into a wall where he stopped losing weight and eventually gained everything he lost back.

Brian and I started dieting him with much higher deficit levels than he previously ate and introduced diet breaks. Since implementing them, we have consistently seen his body weight drop since December.

In the next four to six weeks, Brian will likely cross his goal body weight mark and celebrate by purchasing a Garmin smartwatch he's had his eye on.

One of the things I hammer people with is repetition. My aim with nutrition is to get people so many reps by counting their macros that they subconsciously consider how many calories, protein, carbs, and fats they eat every time. We know this is accomplished when we hear statements like Brian's: "I'm to the point where I think about numbers every time I put something in my body."

That may sound undesirable, but like the responsible budgeter who considers income and expenses to avoid overspending, objectivity in nutrition helps avoid overconsumption.

Brian teaches us to keep showing up. He failed with macro tracking before but decided to try again and is now thriving. We have celebrated his improved behaviors for months with journal entries and conversations; now, he will celebrate with a purchase that helps him stay healthy!

Oh yeah, last but definitely not least, Brian is in his 50s and has a couple of fake knees and joint problems everywhere. I've seen such immobility cause people to give up on exercise entirely. Not this guy. "Every day, something hurts. Movement is actually the best medicine for me. Often, I'll have to skip or replace exercises in my workout with something that doesn't hurt. It's no biggie and better than letting an ailing joint rob my whole body."

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